Marketing and Business Elements

Posts Tagged ‘Selling a New Product’

The season of red berries is resumed. The first volumes are now harvested in July and larger volumes can be harvested. Due to the weather, the harvest is lower this year is smaller, with fewer and shorter bunches in the bushes. Red berries are generally picked by hand, which contributes to an excellent quality and sustainability of the fruit.

There is currently pretty much the producers say demand for the berries. Now that the supply is small berries are therefore at great prizes. Because the volumes this year are not too big, they expect throughout the season in a good market with good prices.

The sell or launch a new product on the market today, due to the number of competitors and the variety of products they offer, seems to be a difficult task.

However, if our product is of good quality and differentiation, ie do some innovation that distinguishes it attractive to other competing products, we will make it easier to start sales.

In this summary we will see some ways to start selling a new product:

Wholesale
Is to sell our products in many other businesses, so then they are in charge of ultimate consumer (public). For that we go to market, or hire salespeople who take care of it, and visit other businesses by offering our products.

When it comes to a new product, is somewhat complicated cash selling our products to these business brokers, so an alternative is to grant credits or, in any case, leave them on consignment, or let our products, and go charging business as the selling broker are ready (and once to increase the rotation of our products, began selling on credit).

Customers take advantage of which is
If you already have a portfolio of customers for a product type, we can leverage this to offer our customers these new products.

For example, if you already have an established distribution channel, we can leverage to offer our new product to business customers or intermediaries who make such a channel. Or in any case, we can find a seller that has a customer base of similar or complementary products that we sell.

Consignment sellers
Another way to sell new products is hiring salespeople in the field, leaving to offer or sell our products, either to final consumers or other businesses or intermediary companies.

And start paying them on commission, or pay a percentage of sales or products placed on the market, and later when sales increase, hire and pay a fixed salary.
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