Posts Tagged ‘Effective Advertising’
Strategies for Conducting Effective Advertising
Some strategies for conducting effective advertising are:
Psycho-emotional association to the consumer. Through:
or Aesthetics: images, music, people, etc..
or Humor.
or Feelings: maternal love, infatuation, etc.
or Testimonials: a few figures or celebrities or recognized in a positive or proactive partnership characters.
or Demonstration: Testing, testing, testing.
* Opportunity. The message should seize the moment, situation or status of the reference time.
* Frequency. The consumer starts to retain a message when it is repetitive.
* Sincerity. Fraud occurs in the consumer frustration.
* USP. (USP) (UNIQUE SELLING PROPOSITION)
Any notice or should make a concrete proposal to the consumer.
o The proposal must be distinguished from competitors (competitive advantage, differentiating or positioning), this is the most important condition of the USP.
It should be as attractive or influencing the whole product’s target market.
o Currently the offer for sale is an emotional and changed its name to (ESP)
* Brand image.
or resources to systematically associate a symbol for the product or brand.
o As a result there will be an automatic recognition of the symbol (color, slogan, a symbolic element, etc..) by the consumer.
o is the first great strategy that gives priority to the image.
o is in full swing during the years 1970-1980.
* Subliminal.
It produces an effect or unprovable and risky.
o It is the most effective strategy if it comes to the end.
o In principle (60) is used for any type of product.
Then it is subliminal or exploited for products such as snuff, alcohol, lingerie, etc.
or can be detected with objective factors such as the composition of the ad. It works with the relationship between foreground and background as a metaphor for the conscious and unconscious of the individual
* Positioning or location.
or select a segment of the public to become the center of the campaign. In this way makes a direct address to such consumer and everything revolves around the relationship with a consumer.
o The second step of selection is the selection of facets of the subjectivity of consumers (qualitative study).
o The selection of the public will be challenged but the rest also may be. All can be mobilized for the campaign since this strategy combines the particular with the general.
o The message center is the public. The consumer is treated as different and that this strategy needs to distinguish.
o This strategy is used for generic (non-specific) as they compete in a saturated market.
* Enigma.
or produces a desire: to resolve the meaning of something (causing an expectation).