The Oracle of Marketing
The owner of a fledgling company wondered how to deal with its competitors, most of them strong and well positioned brands in the market. The more he analyzed more convinced that he must use all the marketing resources to create an image of your company that was at the level of competition.
The problem is that like any startup business, his business was small and without many financial resources, so it looked unattainable goal. So I turned to ask everyone with the hope that someone told you how, with the use of powerful communication tools could create a brand that seems powerful, backed by quality and experience, but also will cost you very little .
Marketing experts who consulted came to the conclusion that they could not help because it did not have resources for your project. The most ambitious of them said: “We can convince the public that a cat is a dog, but this requires investments”
Disillusioned by the employer stopped asking and one day ended up narrating, in a cafe to his friends, his unsuccessful journey and the responses of image consultants who could consult.