Transform These Ideas Into Innovations
Organizations as systems are increasingly opening their relationship to the economic, social and political context in which they are immersed. The barriers that limit this relationship at the level of physical aspects of it, seem to be falling. Virtual relations between different actors are having an increasing impact on industry and trade since the end of last century.
The new relationship of organizations with their context begins to impact on the structure and inner workings of a wide range of institutions. However, one thing is the ideas in the laboratory and quite another to transform these ideas into innovations. This is putting them into practice. This requires them to operate “large scale” and “practical costs.” Just create new businesses there that transform existing reality .
In the field of communications is the same. Business communication with the context, is moving from lab to reality. And in doing so is becoming one of the keys to organizational development in the XXI century. Those who are right in the right product to the right customer at the right time, through proper channel are the ones who ultimately succeed in retaining customers and achieve high profitability.