Marketing Mix is Also Found in the Music Business
Music has become a business that not only requires a mere artistic skill but also requires an understanding of modern business strategies, including marketing strategy. Defining the business, target marketing, and marketing mix is also found in the music business. Some details concerning the review and target market segmentation and product differentiation and positioning can be done on music products.
Review tool used is the business of defining the concept (Aaker), SWOT analysis, analysis of industry structure (Porter), marketing strategy and planning. notes on the scope of art as part of the cultural, intellectual art, music products, and general activity in the music business. Based on the approach used, it was found that the strength of the business entity is in brand equity and outsourcing involving poets, fashion designers, production houses, as well as entertainment lawyers in business and production processes as a competitive resource.
Loyalty is the strength of public business entities on the side of buyers in the structure element industry. Choice of business strategies that take advantage of external opportunities through improved internal weaknesses owned business entities.
Implications of choice of the strategy is to reduce the engine’s involvement in the music products, provision of supporting quantitative data, perform various activities to show documentation, and foster the involvement of the parties that affect the development of major national music which is close to the vision and mission of the business entity.